The Website Feels Outdated
The design, structure, technology, or content no longer reflects the quality and direction of the organization.
Website Services
Strategy, Development, SEO, and Support for Websites That Need to Work Better
East West Designs helps churches, ministries, organizations, and selected businesses improve how their websites communicate, perform, attract visitors, and support long-term goals.
A project may involve a complete WordPress rebuild, clearer content and service pathways, stronger search visibility, custom development, technical problem-solving, or dependable ongoing care.
Founder-led strategy, design, WordPress development, SEO, content support, and technical care—all considered together.
The Work Begins With the Website Problem
Not Every Website Needs the Same Kind of Help
One organization may need a complete rebuild. Another may already have a capable website but need better service pages, stronger SEO, a custom integration, improved performance, or someone dependable to manage the technical side.
The first step is identifying what is limiting the website now, what visitors need from it, and what the organization wants the website to help accomplish.
From there, East West Designs can recommend a focused scope rather than forcing the project into a predetermined package.
Visitors Are Confused
Important services, ministries, information, and next steps are difficult to understand or locate.
Search Visibility Is Weak
The website lacks the technical structure, optimized content, and ongoing attention needed to compete in search.
Something Technical Is Missing
The website needs a form, integration, custom feature, dynamic content system, repair, or specialized solution.
The Site Is Difficult to Manage
Updates are frustrating, systems are inconsistent, or the website depends on fragile and poorly documented tools.
No One Is Caring for It
Security, backups, performance, content, SEO, and technical issues receive attention only after a problem occurs.
One connected approach
Strategy, content, design, development, SEO, and care should support the same goal.
You work directly with Gene throughout the project, making it easier to connect the organization’s goals with the messaging, technical decisions, search strategy, and long-term support.
Core Website Services
Practical Help for the Website You Have—and the One You Need Next
Services can be combined into a complete website project or scoped as focused improvements. The right combination depends on what is limiting the website, what visitors need from it, and what your organization is trying to accomplish.
Strategy and Rebuilds
Website Strategy and Complete WordPress Rebuilds
Replace an outdated, confusing, or technically limiting website with a clearer platform built around your audience, goals, content, and long-term needs.
- Discovery and website planning
- Page structure and navigation
- Responsive design and development
- Content migration and cleanup
- Launch planning and quality checks
Best for: Organizations whose current website no longer supports the work.
Development
WordPress Development and Custom Solutions
Build the layouts, systems, integrations, and functionality required when a standard theme or basic brochure website is not enough.
- Custom layouts and reusable components
- Dynamic content and structured data
- Forms, scheduling, and CRM connections
- Third-party integrations and APIs
- Technical troubleshooting and repairs
Best for: Websites that need specialized functionality or a stronger technical foundation.
Search Visibility
SEO Strategy and Search Optimization
Improve the technical, structural, and content foundations that help search engines understand the website and help the right people find it.
- Technical and on-page SEO
- Keyword and content planning
- Titles, metadata, and internal linking
- Local SEO and service-area targeting
- Search Console and analytics support
Best for: Organizations that need stronger organic or local search visibility.
Content and Communication
Website Content and Messaging Support
Organize and strengthen what the website says so visitors can understand who you are, what you offer, why it matters, and what to do next.
- Page and content planning
- Editing and rewriting
- Service and ministry page development
- Calls to action and visitor pathways
- Positioning and message clarity
Best for: Websites whose design may be acceptable but whose message is unclear or incomplete.
Ongoing Support
Website Care, Maintenance, and Continued Improvement
Keep the website secure, current, reliable, and useful through dependable technical oversight and continued support after launch.
- WordPress and plugin updates
- Backups, monitoring, and security
- Performance and technical checks
- Content updates and new pages
- Ongoing SEO and development support
Best for: Organizations that need a reliable website partner rather than occasional emergency help.
Focused Projects
Targeted Improvements and Technical Problem-Solving
Address a specific website need without rebuilding everything when the existing platform and structure remain worth improving.
- Landing pages and campaign pages
- Mobile usability and performance fixes
- Form and integration repairs
- Builder and layout troubleshooting
- Focused features and technical upgrades
Best for: Capable websites with a clearly defined weakness, missing feature, or technical obstacle.
Complete project or focused engagement?
The scope should match the actual website problem.
A rebuild is valuable when the foundation is limiting progress. A focused project is often better when the website is fundamentally sound and the need can be clearly isolated. The discovery process helps determine which approach is more responsible.
Choosing the Right Scope
Does the Website Need a New Foundation—or a Focused Improvement?
You do not need to diagnose the technical solution before reaching out. The current website, organizational goals, content, systems, budget, and long-term needs help determine which approach is more responsible.
Complete Website Project
A WordPress Rebuild
A rebuild is usually the better investment when the website’s structure, design, content, platform, or technical foundation creates limitations across the entire site.
A rebuild may be appropriate when:
- The website looks outdated or no longer reflects the organization.
- Navigation, page structure, or content has become confusing.
- The site performs poorly on mobile or loads too slowly.
- The current platform or builder makes updates difficult.
- SEO problems are connected to deeper structural weaknesses.
- Several pages, systems, and integrations need to be reconsidered.
- The organization has changed significantly since the site was built.
The goal
Create a clearer, stronger, and more maintainable website foundation that can support the organization for years rather than repeatedly repairing an inadequate system.
Targeted Website Project
A Focused Improvement
A focused engagement may be more appropriate when the website is fundamentally sound and the need can be clearly isolated without reworking the entire platform.
A focused project may be appropriate when:
- The website needs one or more stronger service or ministry pages.
- A form, scheduling tool, CRM, or third-party system needs integration.
- A landing page or campaign page is needed for a specific initiative.
- Mobile usability or performance problems affect limited areas.
- The site needs technical SEO or content optimization.
- A builder, layout, feature, or integration has stopped working.
- The organization needs continued care rather than a redesign.
The goal
Solve the defined problem efficiently while preserving the parts of the current website that continue to work well.
How the recommendation is made
The decision considers more than appearance.
Technical condition
Platform, hosting, code quality, plugins, performance,
security, and maintainability.
Content and structure
Page organization, navigation, messaging, missing content,
and visitor pathways.
Organizational needs
Goals, audiences, workflows, integrations, internal capacity,
and expected future growth.
Responsible investment
Whether repairing the current site creates lasting value or
only postpones an unavoidable rebuild.
Services shaped around your organization
The type of organization also affects what the website needs.
Churches, ministries, mission organizations, and local businesses often share technical needs, but their audiences, communication priorities, conversion paths, and internal workflows can be very different.
Services Shaped Around Your Organization
Shared Technical Needs. Different Audiences, Goals, and Responsibilities.
Churches, ministries, mission organizations, and local businesses may need many of the same website capabilities, but they do not communicate with people in the same way. Each pathway below explains how the broader services are applied within that specific context.
Churches, Ministries, and Mission Organizations
Website Strategy Informed by Ministry Experience
Ministry websites must communicate clearly to visitors, members, donors, volunteers, ministry partners, and people who may be encountering the organization for the first time.
The work may include:
- Church, ministry, and mission-organization website rebuilds
- Visitor pathways, ministry pages, and next-step communication
- Sermon libraries, livestreams, media, and giving integrations
- Missionary, donor, mobilization, and campaign landing pages
- Search strategy, content clarity, and ongoing website care
- Technical support for staff and volunteer-managed websites
Gene’s ministry, missionary, teaching, and communications background helps connect the technical work with the realities of ministry leadership and organizational communication.
Sioux Falls-Area Businesses
Clearer Websites for Businesses Ready to Grow
Business websites must help potential customers understand the offer, trust the company, find the right service, and take the next step without unnecessary friction.
The work may include:
- Small-business website redesigns and WordPress rebuilds
- Service pages, customer pathways, and inquiry systems
- Local SEO, location signals, and Google Business Profile guidance
- Forms, scheduling tools, CRM connections, and integrations
- Content and messaging that clarifies the business offer
- Ongoing maintenance, SEO, technical support, and improvement
East West Designs serves Sioux Falls and the surrounding region, with remote collaboration available for selected projects across South Dakota and neighboring states.
Not represented by either pathway?
A strong project fit matters more than fitting neatly into a category.
East West Designs may also work with nonprofit organizations, consultants, professional services, and other selected organizations when the website needs align with the strategy, development, SEO, content, and support offered here.
A Clear Working Relationship
Projects Are Scoped, Quoted, and Managed Around the Work Required
Before work begins, you receive a written proposal that explains what is included, what each party is responsible for, how the project will move forward, and what investment is required.
01
Initial Conversation
Clarify the Need and Determine Whether the Project Fits
We begin with the current website, the problem you are trying to solve, the audience involved, your goals, timing, budget, and any known technical or organizational constraints.
- Current website and primary concerns
- Organizational and audience needs
- Desired outcomes and priorities
- Known timing and budget considerations
02
Scope and Proposal
Define the Work Before the Project Begins
The proposal translates the discussion into a practical scope so both sides understand what will be delivered and what falls outside the agreement.
- Recommended services and deliverables
- Project investment and payment schedule
- Estimated timeline and milestones
- Responsibilities, assumptions, and exclusions
03
Project Preparation
Gather the Information, Content, and Access Needed
Once the proposal is approved and the deposit is received, the project begins with the materials and account access needed to work efficiently.
- Business or ministry information
- Logos, photos, brand assets, and testimonials
- Website, hosting, analytics, and platform access
- Content, policies, service details, and required integrations
04
Review and Approval
Keep Feedback Organized and the Project Moving
Work is reviewed at defined stages so feedback can be gathered, consolidated, and addressed without creating scattered revision cycles or conflicting direction.
- Scheduled review points
- Consolidated feedback from decision-makers
- Defined revision rounds
- Documented approvals before moving forward
05
Launch or Delivery
Complete the Work Carefully and Confirm the Next Steps
The website or technical solution is tested, reviewed in its final environment, and delivered with the appropriate guidance, documentation, or launch coordination.
- Final testing and quality checks
- Launch or implementation coordination
- Account ownership and access confirmation
- Handoff guidance and post-launch priorities
What East West Designs Provides
A Clear Process and Direct Technical Leadership
- Strategic recommendations tied to the stated goals
- Direct communication with the person doing the work
- Organized design, development, and review stages
- Transparent communication about limitations and tradeoffs
- Testing and attention to technical quality
- A defined scope rather than open-ended assumptions
What the Client Provides
Accurate Information, Timely Access, and Focused Feedback
- Accurate organizational, service, and contact information
- Required content, images, policies, and account access
- A primary decision-maker or coordinated review team
- Consolidated feedback within agreed review windows
- Approval of content, claims, legal language, and final details
- Timely communication when priorities or circumstances change
After launch
The relationship can continue when the website needs ongoing attention.
Website care, updates, SEO, content improvements, troubleshooting, and future development may continue through a care plan, recurring engagement, or separately scoped project.
Selected Website Work
Different Organizations. Different Needs. One Connected Approach.
These projects show how strategy, content, design, WordPress development, SEO, technical problem-solving, and continued support can be combined around the needs of a specific organization.
Church Website
Living Springs Church
A Clearer Digital Front Door for Visitors and the Church Community
The website was rebuilt to help visitors understand the church, plan a visit, find sermons, watch the livestream, access giving, and move through important ministry information more easily.
Services applied
- Website strategy and WordPress development
- Visitor pathways and ministry content
- Sermon and livestream integrations
- Mobile usability and technical support
Mission Campaign
Ten2 Project
A Focused Digital Pathway for Missionary Mobilization
The project brought campaign messaging, storytelling, opportunity information, and inquiry pathways together in a clear experience designed to move interested visitors toward meaningful next steps.
Services applied
- Campaign strategy and landing-page development
- Content structure and message clarity
- Inquiry pathways and conversion support
- Responsive design and technical implementation
Local Service Business
Fixit Home Solutions
A Stronger Website Foundation for Local Visibility and Leads
The website was developed to present services clearly, build customer confidence, strengthen local search foundations, and support a more consistent flow of qualified inquiries.
Services applied
- Website and service-page development
- Technical and local SEO
- Performance and mobile improvements
- Ongoing maintenance and optimization
More than a visual portfolio
The strongest project is the one that solves the right problem.
Each project begins with a different audience, content challenge, technical environment, and organizational goal. The portfolio shows selected outcomes, while the discovery process determines what your own website actually needs.
Common Questions
What to Know Before Choosing a Website Service
You do not need to decide whether you need a rebuild, SEO, custom development, or ongoing care before reaching out. The first conversation can help identify the real need.
Begin with the problem, not the technical solution.
Share what is outdated, difficult, underperforming, or missing—and what you would like the website to help accomplish.
How do I know whether I need a full website rebuild?
A rebuild is often appropriate when problems affect the entire website rather than one isolated page or feature. Common signs include outdated design, confusing navigation, poor mobile performance, an inflexible platform, widespread content problems, or a technical foundation that is difficult to maintain.
When the current website remains fundamentally sound, a focused improvement may provide better value. The initial review helps determine which approach is more responsible.
Can I hire East West Designs for only one service?
Yes. Some projects involve a complete combination of strategy, content, design, development, SEO, and launch support. Others focus on a specific need such as a landing page, service-page improvement, integration, performance problem, technical repair, or SEO project.
Focused engagements are most effective when the need can be clearly defined and the existing website provides a stable foundation for the work.
Do you work only with churches and ministries?
No. Churches, ministries, and mission organizations are a primary area of specialization, but East West Designs also works with selected businesses, nonprofit organizations, consultants, and professional-service organizations.
Small-business services are locally and regionally focused, with Sioux Falls as the primary market and remote collaboration available for selected projects across the surrounding region, South Dakota, and neighboring states.
Will you work with my existing WordPress website?
In many cases, yes. The website first needs to be reviewed for its platform, builder, hosting, plugins, technical condition, security, maintainability, and compatibility with the requested work.
When the existing setup is stable and appropriate, it may make sense to improve it. When the technical foundation creates ongoing limitations or risk, a rebuild may be the better recommendation.
Can you improve the website content as part of the project?
Yes. Content support may include page planning, content organization, editing, rewriting, calls to action, service or ministry descriptions, and guidance about missing information.
You remain responsible for providing accurate organizational information, claims, policies, pricing, service details, and other facts. The amount of writing included will be defined in the project scope.
Does every website project include SEO?
Every complete website project should include basic search foundations such as crawlable page structure, descriptive titles, metadata, internal links, responsive development, and attention to performance.
Deeper SEO work—such as keyword research, content strategy, local optimization, competitor analysis, reporting, and continued improvement—may be included as a larger project component or ongoing service.
Can you guarantee search rankings or a certain number of leads?
No responsible provider can guarantee a particular organic ranking, traffic level, inquiry total, or business result. Search performance and conversion are influenced by competition, market demand, website authority, content, reviews, backlinks, pricing, reputation, and continued marketing activity.
The work can strengthen the website’s technical foundation, search relevance, clarity, usability, and conversion pathways, but specific outcomes cannot be promised.
How much do website services cost?
Cost depends on the scope, number of pages, content needs, technical condition, integrations, custom functionality, SEO requirements, timeline, and level of ongoing support.
After the initial discussion, you receive a written proposal that explains the recommended work, investment, payment schedule, estimated timeline, responsibilities, assumptions, and exclusions.
How long does a typical project take?
A focused improvement may take several days or a few weeks, depending on complexity and scheduling. Many complete website projects require approximately four to eight weeks after the deposit, content, and necessary access are received.
Larger websites, extensive writing, custom development, complex integrations, or delayed feedback can extend the timeline. The proposal will provide a project-specific estimate.
What support is available after launch?
After launch, East West Designs can continue providing WordPress updates, backups, security oversight, performance checks, content changes, technical support, SEO, reporting, and continued development.
Ongoing support may be arranged through a care plan, recurring engagement, or separately scoped work. It is optional unless specifically included in the proposal.
Still not sure which service applies?
Describe what is happening with the website and what needs to improve.
You do not need to choose from a service menu before making contact. The first conversation can help determine whether the need calls for a rebuild, focused project, ongoing support, or a different solution altogether.
Start With the Website Problem
Let’s Determine What the Website Needs—and What It Does Not
You do not need to choose the correct service before reaching out. Share the current website, what is no longer working, what you want to improve, and any timing or budget considerations you already know.
From there, we can determine whether the responsible next step is a complete rebuild, a focused improvement, ongoing support, or a different solution altogether.
Serving churches and ministries remotely, along with selected businesses and organizations in Sioux Falls, the surrounding region, South Dakota, and neighboring states.